We use design and futures thinking approaches, underpinned by data-driven innovation, to co-create meaningful solutions to complex challenges in tourism, travel, and festivals.
From international travel technology companies and Edinburgh’s world-renowned festivals to early-stage eco-tourism startups, we are helping the sector to find ways to: collaborate locally and globally; share and optimise data and new technologies to innovate and enhance business models, services, and experiences; and achieve more sustainable choices and better outcomes for organisations, tourist customers, communities, and places.
Our collaboration opportunities are designed to bring academic and industry expertise together to develop innovation capacity and create solutions for the tourism, travel, and festivals sector.
Shaping the future through world-leading research innovation and knowledge creation.
We work with the world’s top researchers, developing deep expertise in areas critical to a rapidly transforming and multidimensional sector grappling with key challenges like achieving NetZero carbon emissions, improving workforce conditions, and embracing the use of emerging data-driven technologies.
Get inside the minds of some of the leading thinkers navigating routes to better futures at Edinburgh Futures Institute.
Building future skills and knowledge for tourism, travel, and festivals.
We are helping address complex challenges and emerging issues in this multidimensional industry, such as growing skills shortages, uneven and unequal digitisation, new technologies and AI, funding and investment challenges, diversity and global competitiveness, and more.
Our range of postgraduate study is designed to build and share knowledge across sectors and disciplines. We also offer custom executive education to meet specific needs for teams and organisations.
We offer flexible degree programmes which support the needs and challenges of professionals and leaders in the tourism and festivals sectors.
Investing in the next generation to help tackle the complexities of our future world.
The future workplace is interdisciplinary, multi-modal, and challenge-led. Our students graduate with core data skills, knowledge of data ethics, the ability to interrogate issues of global scope and complexity, and with the creative and entrepreneurial mind-set to problem-solve that is vital for building better futures.
We have lots of exciting opportunities to connect our diverse and talented students with a range of professional and sector-specific experience.
We deliver meaningful change that is helping the tourism, travel, and festivals sector build better futures.
Edinburgh Futures Institute is one of six Data Driven Innovation hubs at the University of Edinburgh and Heriot-Watt University. We are part of a regional power-house for collaboration and data innovation with industry partners.
Our ecosystem is designed to support the tourism, travel, and festivals sector with various aspects of challenge-led, data-driven innovation that delivers economic, social, cultural, environmental, and ethical impact.
Find out about some of our collaborations and projects.
Established 2019, The New Real is a unique hub for AI, creativity and futures research. It is a partnership between the University of Edinburgh, Alan Turing Institute, and Edinburgh’s Festivals.
Bringing together a growing community of over 200 traveltech organisations with the tourism and hospitality sector to help Scotland’s economy sustainably recover, rebuild and thrive.
We offer specialist innovation and co-creation services – delivering new value, outcomes and transformations for people, communities, organisations and society.
Explore more of the innovation ecosystem at Edinburgh Futures Institute:
We can create better futures
Edinburgh Futures Institute works with tourism organisations and festivals of all shapes and sizes across Scotland, the UK, and globally. We’d love to discuss potential collaborations and opportunities and how we can innovate together.