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9th October 9:30 AM – 11:30 AM BST
Fintech companies are constantly innovating and developing new products and services. However, while many of the technological solutions are user-centred, they are not necessarily human-centred. They typically focus on process, user experience and scalability, but often neglect the deeper needs, emotions, instincts, and social factors that impact people’s financial wellbeing. This event challenges fintech leaders to think about their products at a deeper level, through a human-centred lens. Please join us for a very insightful programme.
Dr Thomas Mathar, Aegon
Thomas is an internationally experienced customer and behaviour researcher. He currently leads initiatives at Aegon’s Centre for Behavioural Research, with a focus on identifying tools, techniques, rules-of-thumb and other interventions that help people make better long-term decisions. Thomas’s book, “Financial Wellbeing”, has recently been published, bringing to the German-speaking world the Money and Mindset concept that he helped to develop at Aegon UK more than 3 years ago.
Professor Tina Harrison, University of Edinburgh
Tina is Professor of Financial Services Marketing and Consumption. Her research interests are in the areas of financial wellbeing, consumer use and understanding of financial services, and the use of technology in enabling and empowering financial capability and financial wellbeing. Tina’s recent projects have focused on young people’s financial capability and school-based financial education in collaboration with Young Enterprise and the Money and Pensions Service and. She recently collaborated with Sopra Steria to develop a tool to support financially vulnerable individuals.
Tina and Thomas are leading a two-year Innovate UK KTP funded project, a partnership between the University of Edinburgh and Aegon UK, to develop a tool to enable longer term planning and saving.